It's a well known mantra to area runners who participate every year in Steve's Run.
The event has become a staple of Dowagiac's annual Summer Fun Fest, and to many it's more than just a race -- it's a way to honor loved ones battling cancer.
Ron Gunn is the extreme sports director at Southwestern Michigan College.
He single handedly started Steve's Run, out of his own pocket book, some 35 years ago.
"Steve's Run is the original road and trail race. We are very proud of that," says Gunn. "It's actually grown to be just more than a road race, it's a happening."